Pink Trees for Pauline (PTFP) kicks off again in September 2018 by launching a new campaign: #doekwithadifference in association with the Cancer Association of South Africa (Cansa).
The campaign extends the PTFP slogan: “Wrapped in colour, united in hope” to raise funds specifically for care and support programmes for cancer patients and those affected by cancer.
The #doekwithadifference head wrap or scarf is available in pink and green and will be sold to raise funds at R70 each.
“We’re hoping to turn heads and bring awareness to the challenges and issues facing many people fighting cancer and their right to access cancer treatment,” PTFP managing director Adri Jansen van Nieuwenhuizen says.
“We’re very excited about the new addition for 2018!
“In addition, individuals and companies can still show their support by buying the pink fabric at R25 per metre and wrapping trees in their local towns and communities.
She said traditional head wraps (iDhuku) had long been associated with African cultures and worn for cultural, religious or fashion reasons.
“The style of how it’s worn around the head differs from culture to culture.
“We are looking forward to seeing all women from all cultures living in South Africa, embrace this initiative which celebrates their confidence and strength,” Jansen van Nieuwenhuizen said.
In 2017, Pink Trees for Pauline was rolled out in approximately 140 towns with an estimated population of just under 4.5 million, of which more than three-quarters are from informal towns and poor resource families.
Cansa uses all funds raised from the campaign towards accommodation for patients during cancer treatment, home-based care nursing, feeding schemes for cancer-affected patients and training social workers, and also for supplying wigs, prosthesis and wheelchairs.
Doeks and fabric are available at all Cansa Care Centres country-wide.
More information on the programme from (toll-free) 0800-22-66-22, e-mail: info@cansa.org.za or visit www.cansa.org.za/cansa-care-centres-contact-details/
For more information about the 2018 PTFP from Jansen van Nieuwenhuizen e-mail: adri@pinktrees.co.za