The ban in SA lasted five months.
TimesLIVE reported in February that the legal multinationals' market share of the sale of cigarettes went from 70% (pre-ban) to 33% (in ban) to 50% (post-ban).
A report by the National Income Dynamics Study — Coronavirus Rapid Mobile found that the average daily number of cigarettes smoked by smokers decreased from 7.9 cigarettes in 2017 to 6.5 cigarettes during the sales ban and up to 8.8 cigarettes after the ban.
Total expenditure on cigarettes (equivalent to total gross turnover of the tobacco industry) changed from an annualised R32.1bn just before the ban to an annualised R72.9bn at the peak of the sales ban, and fell to R31.3bn once the prohibition was lifted.
Multinationals — British American Tobacco, Philip Morris and Japan Tobacco International suffered under the ban while Gold Leaf Tobacco Corporation, Carnilinx, Best Tobacco Company and Amalgamated Tobacco Company — benefited.