#LearningCurve: Placement agency finds its niche

Zanele Diniso seizes her chance to build up a reputable business securing employment for domestic workers

Inspiration from her mother’s work ethic as a cleaner and her father’s profound business sense, led to Zanele Diniso establishing a domestic worker placement agency in Nelson Mandela Bay.

Diniso, 33, of New Brighton, is taking the service industry by storm in her role as a “middleman” between homeowners and domestic workers through her firm Periwinkle Home Executives.

What started out as a business idea and a stack of CVs scattered across her mother’s living-room floor in 2012, has today place more than 300 domestic workers in jobs.