COMPETITION

Win 10 hampers of chocolate

Sweet celebrations as Cadbury marks 80th birthday in SA in style

It’s the perennial purple people pleaser. Whether you’ve had a diabolical day at work, need a chocolatey snack while watching your favourite series or are getting klapped by killer cravings, a slab of Daily Milk will do it for you every time.
Cadbury as a chocolate brand is so entrenched in this country that many consumers believe it’s as South African a product as they come. Who can forget adverts like the Chomp hippo – or Lunch Bar’s “Makhatini from Maritzborough” who showed the Scots how it’s done?
Fast-forward a few years and “Oviaas” became another of those indelible SA catch-phrases, this time thanks to a modern Lunch Bar hero.
And who didn’t adore the 2010 Cadbury Dairy Milk advert in which a gorilla smashed his way through a drum solo of Phil Collins’ In The Air Tonight?
But, while the chocolate has been distributed in SA since 1903, and manufactured in Port Elizabeth since 1938, its story actually began in a Birmingham store in the UK in 1824, with founder John Cadbury selling cocoa and drinking chocolate among a range of other products.
These were among numerous titbits about the brand shared during Cadbury SA’s 80th birthday bash at Savages in Port Elizabeth last Tuesday.
Did you know the “modern” chocolate we know and love today was only really possible from 1879, with the invention of the conching machine? This allowed for chocolate to be sufficiently refined so it would have that silky, melt-in-the-mouth texture.
Though the brand is now owned by Mondelez International, Cadbury’s SA heritage began in 1903, when brothers Richard and George Cadbury appointed an agent here. The SA arm of Cadbury was formed in 1926, with plans put in place for the construction of a manufacturing plant.
By 1938, SA’s first locally-produced, moulded Dairy Milk slabs were rolling off the production line in PE. This factory today employs several hundred staff members from the Bay.
In the 1950s, the factory was expanded and began producing Flake, and in the 1960s, Crunchie and Lunch Bar were born. Further expansion took place in the 1970s, when Chomp also made its debut.
Other innovations followed, including the introduction of Astros and Cadbury P.S. in the ‘90s, and Bubbly in 2012. 2015 saw the launch of Marvellous Creations and 5Star followed in 2016.
“Cadbury is part of many South Africans’ memories of growing up and that’s something very special. There is so much heritage to the brand and that is the reason we are celebrating,” Hayley van Niekerk, senior brand manager for Mondelez SA, said. Cadbury is marking its 80th birthday with the launch of eight limited-edition Dairy Milk heritage packs showing the evolution of the iconic purple packaging over the years.
Gifts will also be given away to consumers in a digital campaign called ‘Remarkable Regifts’ – visit RemarkableRegifts.co.za for more information.
WIN A CADBURY HAMPER
Ten lucky readers will each win a Cadbury hamper to celebrate the brand’s 80th year in SA.
Each pack is valued at R250 and includes a limited-edition tin filled with Cadbury Dairy Milk Minis, as well as two 150g Cadbury Dairy Milk heritage slabs.
All you have to do to enter is SMS the word CADBURY to 41893 before noon on Monday October 01, followed by your name and surname.
The winners will be drawn electronically and notified telephonically thereafter. The hampers will be couriered to the winners by Mondelez.
SMSes cost R1.50 each, errors and omissions are billed, and free SMSes do not count. Other Ts and Cs may also apply.
Tiso Blackstar and Mondelez employees and their families are not permitted to enter.
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