Outrageous advert does not justify thuggery
You would have seen or heard about a highly offensive advertisement on Clicks’s website, using African hair as an example of “dry and damaged” and “frizzy and dull” hair. It then showed two pictures of Caucasian hair, which it labelled “fine and flat” and “normal hair”.
Naturally, the depiction caused outrage, with many South Africans vowing to boycott the health and beauty retailers’ stores to hit back at the insensitive and disrespectful advert...
Would you like to comment on this article?
Register (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
This article is reserved for HeraldLIVE subscribers.
A subscription gives you full digital access to all our content.
Already subscribed? Simply sign in below.
Already registered on DispatchLIVE, BusinessLIVE, TimesLIVE or SowetanLIVE? Sign in with the same details.
Questions or problems? Email helpdesk@heraldlive.co.za or call 0860 52 52 00.