Golden nod for Bay tourism industry

Mandela Bay Tourism edges out global competitors to win award

China awarded Nelson Mandela Bay Tourism a gold award for service quality
China awarded Nelson Mandela Bay Tourism a gold award for service quality
Image: NMBT

Nelson Mandela Bay Tourism won a gold award for service quality at the 2018 Chinese Tourism Welcome Awards, edging out fierce competitors from some of the world’s most exotic destinations.

The awards ceremony  which honours tourism excellence in various fields, was held in Shanghai last month.

Entries for the annual showpiece were received from 30 countries from across Asia, Europe, the Caribbean and Africa.

In a statement, the tourism body said it had received the award for making great strides in establishing Nelson Mandela Bay as a premium destination in South Africa for Chinese tourists.

This, the statement read, was built upon numerous years of high-level campaigns for the Chinese market that reflected Nelson Mandela Bay Tourism's commitment to high-quality service, capacity to deliver experiences to capture the interest of Chinese tourists, the provision of world-class experiences with African wildlife, natural sights and adventure activities, such as sandboarding.  

Speaking on behalf of the team, Nelson Mandela Bay Tourism CEO Mandlakazi Skefile called the achievement a great honour.

“The award is very symbolic as it comes in the year that we celebrate the 100th year of Nelson Mandela’s birth, the great icon after whom this beautiful city is named.

"This award will motivate and inspire us to further our efforts to create world-class tourist experiences to visitors - not only from China, but from all over the world,” Skefile said.

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