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Strong demand pushes Rolls-Royce sales to a record high in 2021

Rolls-Royce CEO Torsten Müller-Ötvös said 2021 sales hit all-time records in most regions, including China and the Americas.
Rolls-Royce CEO Torsten Müller-Ötvös said 2021 sales hit all-time records in most regions, including China and the Americas.
Image: Supplied

Luxury carmaker Rolls-Royce, a unit of Germany's BMW, said on Monday its sales soared 49% to a record high in 2021 despite the global coronavirus pandemic as worldwide demand for luxury vehicles surged.

In an online presentation, Rolls-Royce CEO Torsten Müller-Ötvös said the carmaker sold 5,586 vehicles to customers in more than 50 countries, the largest number in its 117-year history.

"I don't think anyone would disagree with me that 2021 was the most volatile, unpredictable and challenging year for businesses across the board," Müller-Ötvös said.

"However, in the luxury sector as a whole, the struggle was not so much focused on attempting to find customers, but rather producing enough product to satisfy huge customer demand."

He said sales hit all-time records in most regions, including China and the Americas.

Premium and luxury car sales have been growing more broadly in key global markets such as China and the US as pandemic travel restrictions have left wealthy consumers with more disposable income.

Müller-Ötvös said the carmaker's British plant in Goodwood was running at close to maximum capacity and its order books were full well into the third quarter of 2022.

"If you order a Rolls-Royce today, you will expect to take delivery of it about a year from now," he said.

Luxury British carmaker Bentley, a unit of Volkswagen AG, said last week it had cruised to a record year in 2021 as global sales jumped 31% amid strong demand for high-end vehicles.

Last week BMW said it had achieved record sales of more than 2.2-million vehicles from its BMW brand in 2021, outstripping 2019 sales despite a global shortage of semiconductor chips.

Rolls-Royce has committed to going all electric by 2030.


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