Isuzu pursues premium with its next-generation MU-X
It's not every day that Isuzu announces an all-new product. After all, the reputation of the brand is rooted in a model offensive with long life-cycles and rudimentary qualities. But the next-generation MU-X, revealed recently, is likely to throw a different spin on proceedings.
At first impression, it adopts a decidedly more upmarket approach, as it eyes a share of a market dominated by the likes of the Toyota Fortuner and Ford Everest, with left-field contenders such as the Mitsubishi Pajero Sport in the periphery. It is based on the same architecture as the forthcoming D-MAX, which also lends its foundations to the next Mazda BT-50 pickup...
Would you like to comment on this article or view other readers' comments? Register (it’s quick and free) or sign in now.
Please read our Comment Policy before commenting.