Isuzu pursues premium with its next-generation MU-X

It's not every day that Isuzu announces an all-new product. After all, the reputation of the brand is rooted in a model offensive with long life-cycles and rudimentary qualities. But the next-generation MU-X, revealed recently, is likely to throw a different spin on proceedings.

At first impression, it adopts a decidedly more upmarket approach, as it eyes a share of a market dominated by the likes of the Toyota Fortuner and Ford Everest, with left-field contenders such as the Mitsubishi Pajero Sport in the periphery. It is based on the same architecture as the forthcoming D-MAX, which also lends its foundations to the next Mazda BT-50 pickup...

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