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Young farmer grows business through Instagram

Eastern Cape entrepreneur develops unique agricultural consulting offering

Pictures of his family farm led a young entrepreneur from the Eastern Cape to a unique business opportunity, turning his social media presence into a running billboard for agricultural consulting.

In two years, Masimbonge Vuma’s Instagram profile has amassed close to 17,000 followers, and the 24-year-old has been fielding private messages from all over the country from new farmers looking for advice...

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