Privacy now a selling point
Apple is not among the exhibitors at the 2019 Consumer Electronics Show, but that didn’t prevent the iPhone maker from sending a message to attendees on a large billboard.
“What happens on your iPhone stays on your iPhone,” Apple says in the message to be seen by tens of thousands at the Las Vegas tech show.
The message comes as gadget makers are concerned about data protection scandals.
Some companies are offering better ways of protecting internet routers or services without an internet connection – reducing the potential for data leaks and breaches.
Dutch startup Scalys is showing its Trustbox, a router that protects the user’s connection as well as devices using it.
Another router from Chicago-based Winston stops tracking and surveillance and can also block ads and geolocation.
The data scandals “are like Christmas presents for us” by prompting consumers to look for better security, Winston founder Richard Stokes said.
About 74-million Americans have smart speakers, according to eMarketer, with Amazon and Google controlling the lion’s share.
One of the fears of customers is that these devices are always listening, potentially putting privacy at risk.
French startup Snips is offering its own digital assistant can be installed without an internet connection.
“Customers are turning to us because they don’t want to depend on Big Tech,” Snips founder Rand Hindi said.