THOUSANDS of daring women all over the world will let it all hang loose tomorrow in support of No Bra Day, a campaign to raise awareness of breast cancer.
While some have called the campaign insensitive to breast cancer survivors, others are only too ready to set their “girls” free for the cause.
The No Bra Day initiative kicked off via Facebook in France earlier this month and tomorrow is also that country’s national breast cancer awareness day.
The campaign, which has gone viral on social networks, began with a poster that says “support breast cancer, set the tatas free, October 13 is no bra day”.
And women in the Eastern Cape are more than ready to take up the challenge.
Cindy Matthys, 30, said she would definitely support the initiative. “Going bra-less is a small gesture that can go a long way to show support for all those affected and to create awareness,” the Mount Croix woman said.
Bluewater Bay’s Nompulelelo Sume, 23, said she would support it because “even a little goes a long way” in raising awareness.
Anthea Douglas, from Uitenhage, was 100% behind raising awareness about breast cancer. “I recently lost my aunt to cancer and my gran has battled it, but I’m not sure how not wearing a bra would help unless you can get sponsored for it,” the 19-year-old said.
Asanda Ziqubu, 34, of King William’s Town, said she would love to support the initiative but her cup size made it rather awkward. “I seriously want to go without the support but I would knock myself out just walking around the house.”
Port Elizabeth’s Reach for Recovery spokeswoman Joanne Hurlow said she “totally supports” anything to do with raising awareness of breast cancer.
“The more awareness we raise, the more lives we save. And if you are going to do it, pop into your local chemist and donate a little something in the tins we have set up there so we can help someone without medical aid get access to prosthetics.
“Our ultimate mission is to raise awareness, especially in rural areas.”
This is a version of an article that appeared in the print edition of the Weekend Post on Saturday, October 12, 2013.