LUVUYO “Star” Nyembezi, a winner and two-time nominee in the MTN Radio Awards, is very honoured to see that there are people out there who actually appreciate his hard work.
He was nominated for his late- night show, as well as on-air packaging and promotion, and actually won an award for late night presenter: community and campus stations. He started freelancing as a sound engineer for different companies before his love for radio landed him a job at Bay FM.
“I have a cousin who is disabled but when he listens to radio, he gets very excited. When I saw what impact radio has on him, I knew that that is the kind of impact I want to have on my listeners.
“The other reason why I love radio, is because I love music. I am also a music producer for local artists.”
He also does production work – radio ads and jingles – during the week. “The one thing I love the most about my job, is the fact that I work three hours a day which allows me to be creative. The other thing I love, is the effect I have on listeners.”
Having worked in radio for almost six years, one of the things he finds difficult about his job, is dealing with difficult callers. He also gave advice to those aspiring to work in radio.
“If you want to make it on radio, you have to have an exciting personality, be informed about what is happening around you and be educated – because if your contract ends, you must have something to fall back on.”