FUNDRAISING will take a quirky form through the “Tekkie Tax” campaign, as they encourage those who pledge donations to wear their favourite pair of tekkies in and outside the office. The first of its kind, Tekkie Tax, will take place on May 31.
It will be an annual fundraising campaign for a large mix of carefully selected welfare organisations, schools and institutions in South Africa.
Non-governmental organisations (NGOs) which are accountable, reliable and have a history of good service, were identified as beneficiaries of this campaign. SOS Children’s Villages (SOS) in Schauderville is among these NGOs.
Annelise de Jager, project organiser said: “All the beneficiary organisations render a service in South Africa. They have been carefully selected, handpicked and checked out carefully to ensure that no matter which sector you choose to support, your donation will be used in the best possible way.”
SOS has been given the challenge of reaching the national target of raising R100000.
On May 31, all supporters are asked to display their Tekkie Tax sticker and wear their tekkies in solidarity.
Mandy Spies, the SOS fundraiser said “we hope Tekkie Tax will grow from strength to strength.
“This is a new, novel income stream, for a wide variety of charities, not only can we raise more much needed funds, we will also raise organisational brand visibility and cause awareness with this exciting venture.”
The campaign will have five different kinds of stickers, each representing a beneficiary sector (animals, basic community welfare, children, disability or education).