Chasing her dreams
Unathi Shologu
CLEARY Estate resident Mispah Carelsen's business acumen has placed her on an upwards trajectory in the business arena. She currently runs the internet marketing division of Infoware Studios, known as Webware Studios and was chosen as one of the Business Chamber's Top 40 Under 40.
She is responsible for both the division and the overall company's marketing strategies, as well as the business development for her division.
Carelsen's job is mostly marketing orientated and entails networking, providing an excellent standard of service to clients, optimising websites for Google, conceptualising strategies, relationship management, project management, marketing material development and marketing strategies.
Armed with a BCom degree in marketing management as well as an honours degree in business management, both cum laude, Carelsen believes that "the key to moving forwards in your career is your attitude and mindset. Having a work ethic that sets you apart from others is also a contributing factor".
Carelsen has a passion for brand development, particularly for small and medium-sized enterprises.
She enjoys being a part of the development of their brand, helping them to create a professional image and expand their reach.
Her goals include wanting to expand Infoware Studios by branching out to Johannesburg, Cape Town and ultimately establish itself as an international brand.
For Carelsen, this is only the beginning as she intends getting her doctorate while she pursues her dreams with the gusto she has displayed so far.