VW powers new-look Herald cycle tour

THE 28th edition of The Herald VW Cycle Tour, which takes place in Port Elizabeth and Addo from February 1-3, will feature new initiatives and fantastic prizes, organisers announced today.

Title sponsor Volkswagen Group South Africa, who will be giving away a VW Polo 1.4 Trendline worth R170000, has committed itself to the event for the ninth year.

The total prize purse has been increased to R114000, with R10000 going to the winner of the Ultimate Quest – a new category for riders competing in both the 80km Extreme mountain bike challenge and the 106km Classic road race.

According to VWSA general manager of communications, Matt Gennrich, the Polo is the second-best selling car in South Africa after the Polo Vivo, which was this year’s grand prize.

“With this being a premium event, we felt that it was appropriate to offer the VW Polo as an even bigger drawcard for entering the tour.”

Gennrich said group managing director David Powels would hand the keys to one lucky entrant during the attendance draw at the prize giving after the Sunday feature race.

“We would like to see The Herald VW Cycle Tour enjoy a similar status to that of the Cape Argus Pick n Pay Cycle Tour in Cape Town and the Momentum 94.7 Cycle Challenge in Johannesburg.”

Gennrich said the cycle tour was one of the city’s premier sporting events and, as such, was a good fit for the company.

“As the biggest ratepayer in the city, we believe this is one way of giving something back to the community aside from all our other CSI initiatives.”

Herald chief marketing officer Justin Peel said participants in the 106km Classic could also look forward to a new route.

“We felt the route needed to be adjusted to bring it in line with some of the other top feature races on the South African cycling calendar.”

For more information or to enter, go to www.heraldcycletour.co.za.For updates as they happen, follow @heraldcycletouror like www.facebook.com/TheHeraldCycleTour

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