Not many people can claim that they are taking selfies because their job compels them to.
But Uber said yesterday that its driver partners would be prompted to submit a selfie before going online and accepting a ride request‚ allowing the company to compare the selfie with the photo they have on file of the driver.
“Sometimes it will be random and sometimes it could be triggered by other indicators including rider feedback or suspicious behaviour,” the ride-hailing company said.
“Drivers will not be able to pick up passengers if they refuse to submit a photo and it must match the account photo we have on file.
“While visual recognition has existed for a while‚ this is the first time it has been applied on such a scale to enhance security for both driver partners and passengers.”
The new requirement will be phased in gradually.