Oprah tweet earns R204m
By The Telegraph - 28 January 2016
A TWEET by Oprah Winfrey, in which she claims to have lost almost 12kg by following a Weight Watchers healthy-eating programme, saw the diet company’s US share price skyrocket by 20%.
Before the 66-character tweet, which included the hashtag #ComeJoinMe and a link to the Weight Watchers website, was posted on Tuesday afternoon, the company’s stock was trading at $11.35 (R185.67) a share.
It closed at $13.29 (R217.28) a share. Winfrey is said to own 6.4 million shares in the company, approximately 10% of the stock, after she became a board member in October.
The recent spike in the share price equates to a $12.5-million (R204.5- million) earning for Winfrey on a single tweet, or more than $3-million (R49-million) an hour.
