A US grassroots movement is urging people to send $50 (R590) to women’s shelters rather than see Fifty Shades of Grey, while a Midwest child protection league argues that the film blurs the lines of what is healthy or harmful in sex.
With its whips and chains and a sexual relationship based on domination and submission, the first film in author E L James’s Fifty Shades erotic romance trilogy appears headed for the same kind of runaway success as the books that have sold 100 million copies worldwide.
Its arrival in US cinemas today, however, comes in the midst of a national debate about sexual violence and domestic abuse, sparked by high-profile incidents last year.
Fifty Shades is a tale of consensual sex between two adults. But some activists say the message is still wrong.
Sociology professor Gail Dines said: “This is about a seasoned predator.”
Dines founded a campaign that urges people to donate to women’s shelters rather than buy a movie ticket.