David Beckham launched a campaign for Unicef on Monday called “7” as he promised to expand his role in his second decade as a global ambassador for the UN children’s organisation.
“Retiring [from football] has freed up a little bit more time for me, so I know that there is more I can do,” the former football star said.
“There’s certain situations where I can go into… where I can speak to the prime minister, where I can speak to the king of a country, because they’re football fans,” he said.
“My fame opens doors. That is a huge thing to have. I can help people, I can help Unicef, I can help children around the world,” Beckham said.
Using Beckham’s famous number seven, which he wore on his shirt for teams including Manchester United, Real Madrid and England, the Unicef campaign focuses on seven initiatives and seven geographical regions.
Unicef said Beckham had “played a crucial role in raising awareness” of its work over 10 years as an ambassador.
“7: The David Beckham Unicef Fund” will enable Beckham to use “his powerful global voice, influence and connections to raise vital funds and advocate for change for children across every region,” it said.