Apple is chipping away at Samsung Electronics’ dominant position in its home turf of South Korea – thanks to its new iPhone 6 series.
Apple captured a record 33% market share in South Korea in November‚ research company Counterpoint said yesterday. Samsung’s share slipped to 46% after hovering at about 60% for five months.
Apple’s gains in South Korea are telling as November was the first full month that the larger-screen iPhone 6 and 6 Plus were sold in the country. The sales are likely to have come at the expense of Samsung’s flagship Galaxy Note 4 phablet.
“The iPhone 6 and 6 Plus have made a difference here‚ denting the competition’s phablet sales‚” Counterpoint analyst Tom Kang said.
“If there was a better supply of iPhone 6 and 6 Plus 64GB and 128GB models‚ then Apple’s share could have climbed to the 40% level.”
Analysts expect Samsung to have lost further share of the global market in October-December for the fourth consecutive quarter as Apple extended its lead and upstarts such as China’s Xiaomi made huge inroads.