Britain’s The Sun tabloid‚ the country’s best-selling newspaper‚ has decided to quietly stop publishing photographs of topless models on page three‚ ending a 44-year-old tradition of the Rupert Murdoch-owned paper.
The Sun‚ owned by a subsidiary of the media tycoon’s News Corp‚ has published photographs of young models baring their breasts on page three since 1970‚ drawing criticism from feminists.
Without naming its sources‚ The Times‚ which is also part of Murdoch’s British newspaper empire‚ said it understood that last Friday’s printed edition of The Sun would be the final publication to carry a photograph of a topless model.
Such models would only appear on the paper’s website from now on‚ it said‚ while scantily clad but not topless models would appear in the paper in future.
The Sun has long resisted making the change‚ in part because it feared dropping the feature could hurt its sales.
Murdoch described the tradition as outdated last year‚ saying it meant “Brit feminists” did not buy The Sun.