POPULAR family eatery franchise Wimpy has found itself in the middle of a social media storm after a sign in one of its Northern Cape restaurants prohibiting breastfeeding was posted on Facebook and Twitter by an angry patron.
Faced with a barrage of criticism and angry comments, the national fast-food chain issued a statement yesterday thanking the public for bringing the breastfeeding sign to their attention.
“Please be assured that this is being addressed by head office as a matter of urgency as this is not a national policy but a store-specific issue,” the franchise said.
Dr Nan Jolly, of the Port Elizabeth chapter of the La Leche League of South Africa, a volunteer organisation dedicated to providing information, encouragement and support to breastfeeding mothers, said breastfeeding was an act of love.
“Breastfeeding is normal and healthy. It is beautiful. It is an expression of love and a survival system for the baby. When people get upset or uncomfortable about breastfeeding they should just look away.
– Estelle Ellis
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