A Linkside resident is driving the point of being water-wise home by means of three billboards on busy roads around Port Elizabeth, urging residents to play their part in the war against wastage.
Impact Advertising owner Ivan Joubert watched as the first of three 3m x 6m posters went up on one of his company’s billboards in Cape Road yesterday, smiling as he reread the message: “Don’t be a drip, save every drop.”
The two additional blue and white posters are on display on the William Moffett Expressway and Ring Road, Greenacres.
Each poster cost about R3 000 to create.
Joubert, 44, said the posters would be circulated around the city on the company’s 14 billboards, to ensure that the message reached as many people as possible.
He said he had seen a chance to help and grabbed it.
“Our billboards are powerful marketing and communication tools, so I thought it would be shameful of us not to use this opportunity. “The city is doing its part. “Our private billboards are in the perfect position to emphasise the point,” Joubert said.
“My niece in Cape Town did the design.
“I have been chewing on this idea for a couple of weeks, but after seeing the picture of the [Churchill] dam in the newspaper, I realised we had to get this up [yesterday].
“So everything was fasttracked and we got it done.”
Because the billboards were privately owned, Joubert said, it allowed him to deliver a more direct message to the public than the many “save water” posters placed around the city by the municipality.
“We need to create awareness of the city’s situation.
“I would like to challenge our competitors who have billboard sites to do the same, and other businesses to assist in their own way.
“Because of our water crisis we need to think further than our pockets.”
Mayoral committee infrastructure and engineering member Annette Lovemore said: “We applaud any individual effort to raise awareness of the need to save water.
“We constantly ask that we all do our part and ‘be water smart’.
“It is heartening to see business putting money behind the campaign, and strengthening our message.”