MTN on top of the pile as SAA takes a fall

MTN, with a brand value of R37-billion, has retained the top spot in research firm Brand Finance’s top 50 most-valuable South African brands list.

This is despite losing one-third of its brand value due to reputational hitches earlier in the year.

Telkom is the fastest-growing brand this year, jumping to 17th place from 23rd, according to the research firm.

It said the integration of Business Connexion into the telecoms company had boosted Telkom’s brand value, while on the retail side, Telkom had shown an improved performance, scoring high on the SA Customer Satisfaction Index.

Overall, the top 10 is little-changed from the 2015 list. However, notable moves include Woolworths’ jump to fifth place, kicking Absa down to seventh place.

The top 10 brands are MTN, Vodacom, Sasol, Standard Bank, Woolworths, FNB, Absa, Nedbank, Investec and Mediclinic.

Two new brands entered the top 50 this year: Country Road, now owned by Woolworths, at 31st place with R4.64-billion brand value; and Growthpoint at 50th (R1.47-billion).

Sasko and Grindrod did not make the cut this year.

Other than Telkom, SAA is the only wholly owned state enterprise to make the list at 43rd, down from 40th last year.

Brand Finance Africa director Jeremy Sampson said brands were increasingly the major assets for companies, yet very few people understood their true value.

The total value of the top 50 brands rose 3% from R373-billion to R384-billion.

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