DJ Sbu adds fire to awards

Injects energy into ceremony with rogue move

DJ SBU could find himself in trouble for disobeying the rules of the Metro FM Music Awards at the weekend.

On Saturday night at the Durban ICC, the charismatic Metro FM DJ and businessman unleashed an ambush marketing strategy by promoting his energy drink Mo-Faya off and on stage while presenting with talk show host Khanyi Mbau.

He even urged the audience to call and respond on Mo-Faya.

It was in contravention of the guest presenter brief that was sent out.

Item 9 of the brief states in bold: “Please note that you are not allowed to do any form of product placement. No branded T-shirts [or] caps are permitted to be worn on stage when you present an award.”

Metro FM public relations and communications manager Happy Ngidi said there would be consequences. “The brief was sent to the presenters and this incident will be discussed.

“As far as I know, nobody who received the brief came back to arrange that they step outside it. In any corporate environment, there are rules and instructions and you have to honour them.”

Ngidi said the seriousness of the offence would be determined after talks had taken place.

DJ Sbu could not be reached for comment.

On social media, he posted a picture with a can of the beverage and the hashtag #YouCantStopMyGo and #FostingIsAllIKnow with the message: “I have kids to educate, jobs to create and history to make.”

In another behind-the-scenes incident, Brian Temba had to hunt down a suspected thief who made off with his clothes while he was waiting to perform his hit song Dominoes in tribute to late DJ Eddie Zondi.

Temba said he noticed a man in the changerooms who later disappeared with his clothes and he had to chase him down until he found him at the after-party.

After a confrontation, the man handed back Temba’s clothes which were already in his car.

Ngidi said the organisers were not aware of the incident and condemned it.

“After the incident of theft two years ago at the hotel we stayed in, we wouldn’t want to go through that nightmare again. We are sorry Brian experienced that,” she said.

The night belonged to Mahikeng rapper Cassper Nyovest, who took home five silvers, including the hotly contested Best HipHop award.

Some of the highlights from the lacklustre awards ceremony included the tribute to Zondi, Nyovest’s closing performance and Lifetime Achievement honours for veterans Mahotella Queens and Tsepo Tshola.

Technical problems, cringeworthy presenters who ignored the script, and uninspiring performances dogged the night meant to showcase the best in local music, hosted by TV’s Minnie Dlamini and DJ Tbo Touch.

-Lesley Mofokeng

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