Ironman gets continental status, new title sponsor

READY FOR ACTION: At the launch of Standard Bank Ironman Africa are, from left, past winner Raynard Tissink, Standard Bank head of brand and sponsorship Jenny Pheiffer, councillor Nomamerica Soul and Ironman SA managing director Keith Bowler
READY FOR ACTION: At the launch of Standard Bank Ironman Africa are, from left, past winner Raynard Tissink, Standard Bank head of brand and sponsorship Jenny Pheiffer, councillor Nomamerica Soul and Ironman SA managing director Keith Bowler

THE 2015 Standard Bank Ironman Africa was launched last night at the Boardwalk International Convention Centre with the event gaining a new title sponsor.

Ironman Africa managing director Keith Bowler announced that its new partnership with Standard Bank had earned it continental status from Triangle Events International and that the event had been renamed “Standard Bank Ironman Africa”.

Despite the growing number of athletes, the future of the endurance event remains threatened by the proposed establishment of a fish farm along the Bay’s beachfront.

According to a speech delivered on behalf of major Ben Fihla, who could not attend as a result of his wife falling ill, the municipality is fighting the proposal to establish the fish farm.

Councillor Marion Harning said: “We cannot risk job losses as a result of major events leaving our city.

“We will therefore do our best to safeguard the future of Ironman.”

Bowler responded, saying: “We are against it being set up on Hobie Beach. We have identified areas such as Coega IDZ where it will create 5 000 permanent jobs as opposed to having it at Hobie where only 500 temporary jobs will be created.”

-Tremaine van Aardt

One thought on “Ironman gets continental status, new title sponsor

  • February 28, 2015 at 9:54 pm
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    Hard to believe the fish farm is even still even under serious consideration !!

    Reply

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