Port Elizabeth advertising guru Andrew MacKenzie has gone from winning awards to adjudicating them and will be the only juror from Africa on an international design panel.
MacKenzie, 41, a husband and father of two, will be on a panel of 25 jurors from around the world evaluating entries at Lions Health, a global festival in Cannes, France, in June.
The festival celebrates creativity in healthcare. The panel will evaluate which shortlisted entries are worthy of a prestigious Cannes Lions Award.
MacKenzie is executive creative director at Boomtown strategic brand agency and has led his team to win coveted awards such as the Loerie, Assegai, Clio, Epica and Lion.
These wins and 20 years of advertising experience put him in line to be a jury member. “To be invited to judge at Cannes is an extreme honour and recognition of expertise in a particular field. I am really proud to be able to add it as a line item on my career in advertising.
“The recognition that comes with it is invaluable,” he said.
And while entries roll in for the Lion Awards, MacKenzie and the rest of the Boomtown team will be hard at work preparing for South Africa’s Design Indaba, which will be streamed live from Cape Town to Port Elizabeth from February 25 to 27.
Initiated by Boomtown, the third simulcast will take place at The Athenaeum’s Ford Little Theatre in Castle Hill, Central.
The theme for this year’s Indaba is Make Change, a social awareness campaign aimed at featuring people who use creativity to make the world a better place.