Ashley Graham, a size 18, will make history when she appears in an ad inside the magazine, wearing a string bikini.
“I know my curves are sexy and I want everyone else to know that theirs are too.
“There is no reason to hide and every reason to flaunt,” she said.
It’s why she’s taking part in a new “swimsuits for all” campaign, which claims to celebrate the beginning of the “Curvy Girl Era” and help women feel sexy in swimwear. There’s a #CurvesInBikinis hashtag to go along with it.
The brand has also launched a video. It shows Graham capturing the attention of men, and eventually flinging her bikini top into a nearby pool.