COCA-COLA Sabco chief executive Doug Jackson advised business owners in Nelson Mandela Bay yesterday to look for partners when venturing into the continent if they did not want to fail.
Jackson was delivering the keynote address at the second annual NMB Investor Seminar during the morning session of the day-long event at the Boardwalk Convention Centre in Port Elizabeth.
Jackson first spoke about the company, its history, which countries it had ventured into and showed some of its continental adverts.
The Port Elizabeth-based company had branched into several African countries and employed 10000 full-time staff, Jackson said.
He said there were a billion reasons to invest in Africa. – Mkhululi Ndamase
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