Magnetic Storm scoops top Basa award

Shaanaaz de Jager

A NELSON Mandela Bay sound, audio- visual and lighting company has scooped a top award for its development of theatre and technical theatre work in recent years.

Magnetic Storm was recognised for their “sponsorship in kind” – giving non-financial support to the arts – of the annual Showtime Awards and Musical Revue at this year’s 15th annual Business Day Business and Arts South Africa (Basa) Awards, held at the Wits Art Museum in Johannesburg earlier this week.

The awards are open to companies sponsoring arts events, projects and organisations in South Africa, as well as to all companies sponsoring South African arts events abroad. “Winning this award has certainly revitalised our spirit of social development, knowing that the efforts made locally not only impact on the immediate communities of the metro, but also raise awareness for projects in the Bay among the broader business and arts society,” Magnetic Storm’s marketing manager and partner Liam Prince said.

The company has played a strong part in the development of theatre and technical theatre craft (sound, lighting and stage management) in recent years, with ongoing participation as the technical sponsor of the Gilbert and Sullivan Society, the Showtime Awards and Musical Revue with its expansion into the STEP (Showtime Technical Education by Participation) programme, as well as initiatives to support theatre in schools.

The company was also a finalist in the sustainable partnership category – recognising ongoing support of projects by the business for more than 10 years.

Prince said the team was “deeply honoured with the recognition shown by Basa in awarding us this prestigious accolade.

“We continue to investigate avenues by which we can develop theatre in the metro, particularly in the realms of our industry and the technical elements within theatre craft,” Prince said.

“It is most certainly an honour to have the efforts of our little company credited alongside corporate business projects”.

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