BOKANG Montjane plans to bring philanthropy back into beauty pageants. She was crowned Miss South Africa just a few weeks ago but already she is making her presence felt.
The Limpopo beauty, aged 23, is fed up of vanity. She is getting her hands dirty working on projects aimed at uplifting the youth of South Africa.
This week she is undertaking roadshows in schools in Soweto and Alexandra to talk about teenage pregnancy and other issues affecting young people.
It is rare to get a Miss SA who lives up to her promises after she has been crowned. Most of them make lofty promises about how they will change the world, but as soon as they wipe away their tears of joy after being crowned, they far too readily embrace a life of glamour, parties and vanity.
“I’m all about action. The aim of the project is to encourage young people to live a positive life. You only get a year and it is important to make the best of it,” she said.
On Friday the Sports and Recreation Ministry endorsed her as an ambassador to help rally the nation behind national sports teams. Minister Fikile Mbalula said Miss SA was a powerful tool that should be used to address different issues in the society.
“Women should not be seen as sex objects but as something to be celebrated. The main emphases is beauty, but there is also a lot of excellence that goes with Miss SA.
“The ministry is happy to have Montjane on board. She is an action-orientated person who is concerned about social ills, which is very important in what the ministry is trying to do.”
South African beauty queens who were prepared to dirty their hands included Basetsana Kumalo, Jackie Mofokeng and Jo-Ann Strauss.
Sun International spokesman Sue Klerck said she had not seen a beauty queen who had stepped into action as quickly as Montjane.
“Bokang is showing a lot of potential and we will support her every step of her way.”