Cut out for the business of design

[caption id="attachment_40233" align="alignright" width="300"] SEED OF HOPE: Morshe Schoeman with model Asanda Mchunu, displaying one of Schoeman's designs at the Bridal Fair recently[/caption]

THE Hope Factory has given a young designer a second chance at making his dream come true after he dropped out of university almost 13 years ago.

The Hope Factory develops black business owners and offers a mentorship programme to help entrepreneurs achieve their goals, and eventually give back to their community.

Fashion designer Morshe Schoeman, 32, was fortunate enough to register for the mentorship programme.

"Being an entrepreneur can be a lonely journey, and The Hope Factory provides the support needed along with access to important information.

"Additionally, we create opportunities for entrepreneurs to network and access new markets," marketing, events and communications manager Jolandi Snyders said.

"Our mentorship programme allows for entrepreneurs to learn important business and life skills in order to be successful in their chosen field."

Before applying for the mentorship programme, Schoeman had attempted to get a job in Johannesburg after dropping out of his second year of a fashion design diploma more than 10 years ago due to financial constraints and other personal issues.

"Not finishing the course is one of my biggest regrets, to this day. And back then I wasn't nearly as responsible and driven as I am now," he said.

"The Hope Factory gave me marketing opportunities at the beginning of this year so I had enough clients to have my name out there at least. I will forever be thankful to it," Schoeman said.

On July 26 2011 Schoeman moved to his Korsten home and registered for The Hope Factory Mentorship programme on July 26 of the next year.

After completing the six months mentorship programme, The Hope Factory helped him to register his own business, Morshe Schoeman Clothing, and now he has moved Morshe Schoeman Clothing from his Korsten home to a studio in Newton Park.

According to Snyders, the Hope Factory does not assist entrepreneurs financially but they do receive operational investments from time-to-time, and they need to apply for it.

Schoeman showcased his work at The Herald Boardwalk Bridal Fair in May. The platform allowed him access to potential clients

"I would like to own a boutique, a one-stop-shop where one could get coffee as well as nails and hair done.

"I want to participate in SA Fashion Week in the near future, and be hailed as one of the leading designers in South Africa," said Schoeman.

Business mentor Sherri Jeacocks said, "Morshe is a true entrepreneur, and has what it takes creatively and business wise. I truly believe in him as a business owner due to his passion and understanding of what it takes to run and own a business. The bridal fair was fantastic as he needs every opportunity he can get for exposure." - Sinesipho Mbandazayo