MORE than a third of US marriages begin with online dating, and those couples are slightly happier and more likely to stay together than couples who meet through other means, said a study released this month.
Online dating has ballooned into a billion dollar industry and the internet “may be altering the dynamics and outcome of marriage itself”, said the study by US researchers in the Proceedings of the National Academy of Sciences.
The study is based on a nationally representative survey of 19131 people who married between 2005 and last year.
“We found evidence for a dramatic shift since the advent of the internet in how people are meeting their spouse,” said the University of Chicago psychology department study, led by John Cacioppo.
People who reported meeting their spouse online tended to be aged 30 to 49 and of higher income than those who met their spouses offline, the survey found.
Of those who did not meet online, nearly 22% met through work, 19% through friends, 11% at school, 7% through family, 9% at a bar or club and 4% at church.
So who is happier? When researchers looked at how many couples had divorced by the end of the survey period, they found that 5.96% of online married couples had broken up, compared to 7.67% of offline married couples.
The difference remained statistically significant even after controlling for variables like year of marriage, sex, age, education, ethnicity, household income, religion and employment status.
Among couples who were still married during the survey, those who met online reported higher marital satisfaction than those who met offline – averaging 5.64 against 5.48.
Most satisfied of those who met offline were couples who grew up together or met through schools, social gatherings or places of worship. Lowest satisfaction rates were in people who met through family, work, bars, clubs or blind dates.
The survey was commissioned by eHarmony.com the site that attracted one quarter of all online marriages according to the research. Cacioppo acknowledged being a “paid scientific adviser” for the website, but the researchers used study procedures provided by the Journal of the American Medical Association and agreed to oversight by independent statisticians.
“These data suggest that the internet may be altering the dynamics and outcomes of marriage itself,” said Cacioppo.
“It is possible that individuals who met their spouse online may be different in personality, motivation to form a long-term marital relationship, or some other factor.” – Sapa-AFP