Underdog station KQfm gets listeners tuning in

Yoliswa Sobuwa

AFTER almost a decade on the airwaves, Nkqubela FM (KQfm) is now the most listened to community radio station in Port Elizabeth.

The Zwide station, which depends mostly on advertising for its day-to- day running costs, is celebrating nine years of being on air this month. The biggest gift the station has received so far is learning that its listeners have increased by more than 15000.

“We have overcome many challenges to be where we are today. We were happy when we saw the latest Rams [Radio Audience Measurement Survey] two days ago. We are the No1 community radio station, followed by Bay FM. Our listenership has grown from 114000 to 130000,” programmes manager Percy Lamani said.

KQfm is a family-oriented radio station, which comprises 70% talk and 30% news. The station broadcasts in Nelson Mandela Bay and its immediate surrounding areas. “We have made it this far because of dedicated staff members. It makes me happy that our listenership has increased, despite the fact that we are still using analogue [technology] instead of digital. We also do not have a recording studio, but we have dedicated staff who are eager to see the station succeed,” Lamani said.

Last month, the station scooped an award at the MTN Radio Station Awards.

“It [the MTN award] just goes to show the station is growing every day. Last year, we did not win the award but this year we came back with it. These are great achievements for the station. It is also great to see our presenters [being head-hunted by] other radio stations,” he said.

KQfm planned to grow so it could be accessible throughout the Eastern Cape, he revealed.

“We have to work hard to get the funding and we are thankful to businessman Andile Sqwepu, who has been supportive,” he said.

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