Single mom blends beauty in a bottle

Octayvia Nance

A PORT Elizabeth mother believes she has created a facial oil that is nourishing and helps keep dreaded wrinkles at bay.

Sixteen years ago, Providentia-based Helen Hoelson found herself divorced, penniless, jobless, a single mother of two children and desperately looking for a way to look after her skin in an inexpensive way. She could not afford expensive skin products, so she decided to make her own.

“My passion for skin care oils started 16 years ago and now my dream has become a reality. I had an idea to create a skin care range, which was effective, as well as affordable. Many people cannot afford high-end beauty products – now they don’t need to. My oil is only R29.99 for 40ml,” Hoelson said.

Hoelson said by blending natural products, she developed an oil that moisturises skin and has anti-ageing properties.

“I blended plants, seeds and essential oils to create a 100% natural product. Also, my product was tested through Future Cosmetics; it passed all the tests and has proved effective, with no irritants reported,” Hoelson said.

Future Cosmetics, which manufactures cosmetic products, among other services, offers both product safety and performance testing in its laboratory.

Hoelson revealed that her product was designed as a deep penetrating conditioning oil that can be used on the face, neck and chest.

“It is packed with vitamin E, antioxidants, proteins and minerals that will boost skin health.

“I strive to make this product available to all women who cannot afford expensive products. This lavender and rosemary anti-ageing facial oil is an effective product, which, hopefully, will allow women to enjoy the same benefits of high-end beauty products at an affordable price,” Hoelson said.

Chemin spokeswoman Nicole Pretorius said the company had every reason to believe Hoelson’s business would be sustainable.

“Helen recently joined our incubation programme. We have since been assisting her with the necessary steps to take in terms of registering her business and testing her product,” Pretorius said.

“Her product is 100% organic and is locally produced, which is rare on the market. It’s the second all-natural product to be incubated by Chemin and fully supported by the Department of Trade and Industry,” she added.

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