PORT Elizabeth fashion designer Natalie Creed says she wants women who wear her latest winter collection to feel like they are living an underwater fantasy, on a journey to discover hidden treasure.
Creed, based at the Athenaeum complex in Central, says her recent line, Kaiki, is influenced by a combination of the ocean and Japanese style.
Kaiki means sea princess and is expressed through the rich cotton textures, colourful hues, and eccentric coral graphic patterns that make up the collection.
“I used cotton twills, cotton boile and a mixture of luxurious fabrics. The coral life inspired the graphic prints that appear on my garments. Being a self-taught photographer and graphic designer enables me to have complete creative control. It allows me to learn and grow as a designer,” she says.
She’s been approached to take part in SA Fashion week but has declined because her primary focus is expanding her business, and also because of financial restraints, she explained.
“I would love to preview at London Fashion Week. My long-term goal is to export my designs to London because the city embodies my clothing and my design aesthetic,” Creed says.
Creative is the word she thinks best describes her work. She says she would love to dress Charlize Theron and Kirsten Dunst and waxed lyrical over how she would like to see Barbara Palvin model her designs down the runway.
Creed says she appreciates fashion publications such as Lola Magazine and draws her inspiration from there. She is passionate about her craft and said if she were not a designer she would remain creative by being a chef.
“Design is a way of making my art into something practical. I love that I can work on creating something special and allow it to become part of someone else’s life, making them feel unique.”