THE founder of an African spa that supplies health and beauty products across the continent visited Port Elizabeth last week to launch a branch of her luxury spa at the newly opened five-star Boardwalk Hotel.
Africology chief executive officer and founder Renchia Droganis said the holistic spa range was attracting international recognition and she would be travelling to Europe next month to open an Africology spa – the first outside Africa – in Paris.
“It’s about healing rather than pampering,” she said of its phenomenal success.
Part of this approach is to treat all clients with honour: “Touch the body with purpose” is how Droganis puts it. “The idea behind Africology is to establish luxury spas with a focus on attention to detail,” said Droganis. “All our products are eco-friendly, and there are no chemicals that can harm your oestrogen levels.”
Africology focuses on protecting the delicate endocrine system, hence clients are taught about the dangers of harmful chemicals contained in many beauty products.
Africology sprang from Droganis’s own interest in holistic health.
Trained as a life coach, metaphysical counsellor, Reiki master and aroma therapist, she believes in sharing, learning and developing as human beings while respecting the environment.
The lavender used in Africology products, for example, is organically grown on a farm outside Knysna. It does not test on animals and recognises the input of traditional healers. Several products have won consumer and beauty awards.
It is an intriguing background for a top businesswoman but her mantra is similar to those of medical doctors: “first do no harm” and there is a qualified nursing sister on site at the spa.
The mother of four adult children, Droganis obviously lives what she sells, with her clear skin and wonderfully relaxing manner.
And, despite the focus on healing rather than pampering, visitors can expect five-star treats at Africology, including “opulent high teas” and a full range of traditional spa treatments, plus use of a heated pool.
The Africology range is stocked in more than 300 spas in South Africa.
It also operates its own luxury spas at places as diverse as Richard Branson’s African private game reserve, Ulusaba, and an urban spa in Johannesburg.
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