Do you know this Bridal Fair visitor?

[caption id="attachment_33989" align="alignright" width="203"] FUN OF THE FAIR: This visitor's picture was one of the most popular on social media over The Herald Boardwalk Bridal Fair. If you know her, go to our Facebook page – LaFemmeHerald – and "tag". If you were at the fair, maybe you will also see your face in our Facebook gallery![/caption] A NEW interactive selfie booth at The Herald Boardwalk Bridal Fair was a huge success, and the hashtag #HeraldBrides also surged into the social media charts on the Facebook, Pinterest, Twitter and Instagram accounts of The Herald and La Femme. Yo! Media Solutions, which specialise in digital advertising, estimated 434589 impressions and a total reach of about 32641 by yesterday morning. "Reach is the total number of unique users that the #HeraldBrides posts were delivered to, while impact is the total number of times the search term #HeraldBrides was delivered to online streams – the number of overall impressions generated," Yo! Media Solutions consultant Sam Posselt said yesterday. She said the stats increase was mostly generated from PicBot self-taken photographs on the La Femme Facebook page, with 508 images uploaded to this page. This social media aspect was an additional fun twist for the 2600 physical visitors to the actual event, as they could share what was happening "live" at the fair with friends elsewhere and around the world. Event organiser Linda Harwood said the annual expo aimed at reaching almost exclusively the niche bridal market in this province, and that the matric farewell outreach and special occasion events also made a significant contribution this year. "The emphasis was on a premium expo showcasing quality products and services – the best in the bridal market in the Eastern Cape under one roof, for three days," she said. ýVisit LaFemmeHerald Facebook page to view the online gallery of selfies taken at The Herald Boardwalk Bridal Fair. Search for #HeraldBrides for comment and comments on Twitter, Pinterest and Instagram as well. - Balisa Ntloko

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