Uber is making a broad international push into take away meal deliveries, backed by a big staff recruitment and marketing campaign as it prepares to take on rivals in dozens of countries, including South Africa.
Showing its ambition to expand beyond the core
online taxi-hailing business, Uber has announced the launch tomorrow of its Uber Eats meal delivery app service in Amsterdam, Dubai and Johannesburg.
It also plans to expand in three as-yet-undisclosed cities in the Americas and Asia this week.
In addition, the company said it would open the service in Brussels and Stockholm and a few more undisclosed cities before the end of the year.
To date, Uber Eats has launched in 33 cities in six countries, 27 of which are in the United States, where it first began testing its food deliveries app two years ago in Los Angeles.
Its first international move was to Paris a year ago.
But according to job listing son Uber and other recruiting sites, Uber Eats is hiring everyone from general managers to bike couriers,salespeople and marketing managers for launches in 24countries.Longer term, the expansion will cover 16 cities in 12European countries, ranging from Moscow to Madrid to Manchester, 11 cities in nine Asian countries – including Hong Kong, Jakarta and Tokyo – as well as Cape Town.