Driven by a some what unique business model that marries genuine old school with the new, a Nelson Mandela Bay enterprise has carved out a special niche in the “classic” car market which successfully defies many established business norms.
Artfully unconventional in name, and streetwise in operation, The Old Merc Guy in North End, Port Elizabeth is an increasingly successful enterprise which focuses on parts, the refurbishment and the sale of old Mercedes Benz models – but specifically models produced between 1968 and 1995.
This niche market focus puts The Old Merc Guy squarely at the centre of a fraternity of national and southern African Mercedes lovers, owners and collectors, as well as in the middle of retro Mercedes revival attracting hip young drivers, students and those looking for a lower-cost, classic ride.
Far more gentleman than grease monkey, The Old Merc Guy is48-year-old Keyan Valkhoff who runs the business along with his amicable wife, Shayne, 35.
Having at one point travelled South Africa extensively, during which time they honed their selling and marketing skills through retailing a diverse range of products, the Merc-mad Valkhoffs first entered the motoring arena by offering a car advisory service before opening up The Old Merc Guy “for fun” in 2010.
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