“There is more coffee in my veins than blood,” said entrepreneur Suzanne Nortje, who is about to shake coffee lovers up with her novel app-based coffee concept Smugg.
Nortje, 41, who matriculated at East London’s Hudson Park High School in 1992, lives in Cape Town, but has chosen her hometown to pilot the innovative business which will see customers ordering coffee and tea on their apps.
Their beverages – and perhaps a muffin or egg and bacon twist or two –will then be delivered to their car windows from a nifty Vincent Road kiosk in drive-by fashion.
Potential customers can pre-register free of charge at www. smugg. co and, when the concept goes live later this week, will be able to get their caffeine fix without even having set foot on the pavement.
“They can press a button on their app to order their coffee and we will track them on Google maps so we can see them driving towards us,” Nor the said.
“When they are six minutes away, their order will go on a prioritized production list in-store.”
Because the pre-registration process includes the make and colour of customers’ cars, eagle-eyed runners will spot them as they pull up to the kerb at Ideal Homes on Vincent Road, hand them their orders, and scan the charge to their accounts.
“We have 1 225 pre-registered Smuggers already,” Nortje said.
She is planning to take the concept country wide.
Free beverages will be dispensed to the first 250 “Smuggers” who complete their registration.
Nortje credits her attention deficit hyperactivity disorder (ADHD) for her ability to get a great deal done.
Itchy feet took her to the UK in2000, looking for something that was not in South Africa and then bring it home.
She joined Belgian coffee company Miko and made a success of it in Britain and later in South Africa.
“We have such a big street vendor culture in South Africa, which is how I came up with the Smugg concept of roadside coffee.”