The wheel has come full circle for Nelson Mandela Bay bicycle company Two Wheels Trading and its flagship, homegrown brand Momsen Bikes.
They are set to launch a new, multimillion-rand facility just metres from where the first Momsen bikes were tried, tested and developed in the Baakens Valley.
The Upper Valley Road development signals the start of the next phase in the Mandela Bay Development Agency’s master plan for the area, next to popular recreational tracks, particularly for hikers and cyclists.
The project involves the redevelopment of a property which includes a group of four semi-detached houses which have been classified as heritage buildings.
With the facade and other elements of the former homes to be retained in compliance with heritage building regulations, the new facility is set to house Two Wheels Trading’s entire Port Elizabeth operations.
The facility, close to the Bridge Street Brewery complex, will include a showroom, offices, distribution operations, warehousing and an assembly section.
The development complements the extensive progress already made by the MBDA in the precinct which – dominated by the renovation of the Old Tramways Building – has experienced radical change and revitalisation over the past five years Two Wheels Trading owner and managing director Victor Momsen, 41, spoke from a bicycle fair in Germany yesterday of the relocation of his business from its premises near the Baywest Mall.
“Being situated across the road from where the bikes were developed and tested is fantastic,” he said.
“There are plenty of opportunities to be leveraged as a result of our proximity to the riding trails in the valley.”
Demonstrations and test rides would be part of the operation, which already acts as a distributor of imported international bike and accessory brands.
Momsen, who built the Momsen brand around the tough Baakens Valley cycling terrain, said the facility was expected to be completed around Marchor April next year.
It will be well-positioned to capitalize on its exposure from the increasingly bustling new location and the growth which is being experienced in the cycling and particularly the mountain bike market.