FOLLOWING a national business refocus, Seartec in Port Elizabeth is offering new technology complementary to its traditional printing business.
Former Springbok rugby player Bob Skinstad was in the city yesterday to relaunch Seartec’s Eastern Cape region in his capacity as Seartec’s new chief marketing officer.
“This is a 40-year-old company and I guess they took their eye off the ball a bit. We are recharging the presence of the Sharp brand, which is our Trojan horse, in the country,” Skinstad said.
Skinstad and Seartec chief executive Mark McChlery joined the business 16 months ago as part of the refocus of the company.
Since then the company’s market share in office automation has grown from 3.8% to 8.6%.
Skinstad said the “Trojan horse” was Seartec’s representation in the country of the Sharp brand, which globally was on the cutting edge of new innovation and technology.
McChlery said diversifying the traditional printer business included offering access control and security technology, data backup services and even stationery supplies.
Another complementary technology offered was retail display screens with moving adverts, as installed at one of Seartec’s Bay customers, Finro Jumbo Cash and Carry. The launch of the new technology was celebrated at a function at the wholesaler last night.
Seartec Port Elizabeth branch manager Mark Ward said Finro, one of the top performers in the Massmart Group, was already reaping the rewards of this display.
Skinstad said concepts for in-store branding and screens were being developed for several retailers, including pharmaceutical chains nationally, as well as bar and restaurant menus.
The Eastern Cape was a hugely important market and the Port Elizabeth office was one of the busiest service branches in the country, he said.