Apple’s plan bears fruit

APPLE’s new largerscreen iPhones are helping the company claw back market share from smartphones with Google’s Android operating system.

Kantar Worldpanel ComTech said Apple’s iOS operating system accounted for 47.4% of US smartphone sales in the three months ended November, nearly equal to Android’s 48.4% share during the same period.

Apple gained a healthy 4.3 percentage points from its share in the same period a year earlier, while Android fell two percentage points.
That marked Android’s first decline in US market share since September 2013 when Apple introduced the iPhone 5S and iPhone 5C.

Late last month, app analytics firm Flurry said Apple accounted for 51.3% of all smartphones and tablets activated worldwide from December 19 to December 25.

Since their launch on September 19, Apple’s iPhone 6 and 6 Plus have been in short supply.
The phones are finding an eager audience hungry for larger screen sizes, after Apple long resisted such a move.

“It’s more of a level playing field than it has been in the last couple of years, but I don’t think it’s the start of a long-term shift,” Carolina Milanesi, chief of research at Kantar Worldpanel ComTech, said.

As Apple benefits from the new phones, Milanesi said Android was hurting from sluggish demand for Samsung’s latest Galaxy S.

The South Korean tech giant lost market share for three quarters up to July-September, and analysts say the trend likely continued in the October-December period thanks to competition from Apple’s new iPhones and cheaper Chinese rivals such as Xiaomi. – Wall Street Journal and Reuters

– Wall Street Journal and Reuters

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