Young NMB agent’s astounding success

Lee-Anne Butler

AT 29, Port Elizabeth-born real estate agent Jaco Rademeyer has already staked his claim in the South African real estate industry.

As principal of Jaco Rademeyer Estates, the young entrepreneur has won several awards for his work and has closed deals amounting to tens of millions of rands – and is yet to celebrate his 30th birthday.

Just recently, Rademeyer was behind a R33-million transaction at the Coega Industrial Development Zone and he also sold the most expensive residential property in Lovemore Heights for a staggering R6-million. Born and raised in PE, Rademeyer, who matriculated in 1999, graduated from the University of Stellenbosch with a LLB degree in 2004. He also spent six months in Belgium as an exchange student. He then returned to SA to begin his articles.

In 2004, Rademeyer’s father, Pieter, who has a plumbing and property development businesses, developed a townhouse complex in Westering and asked his son to assist in selling some of the units.

“During my second year at varsity I wrote my real estate agent’s exam. I had always been interested in the profession and we touched on it while I studied law. When my father asked me if I wanted to try doing a showhouse, I thought why not,” he said.

One month later Rademeyer had sold all 30 of the units at the complex, and said this was when he discovered his true calling.

“I called some of the real estate firms up to ask if they would give me a job, but none of them wanted me because I was just a rookie. So I thought I would make it on my own and started my business in my car,” he said.

Rademeyer said it was very difficult in the beginning, but he quickly found his feet.

“Getting that trust is very difficult because I did not have any leads. I did not have any contacts or experience. I was only 23-years-old and people would look at me and think who do I think I am? The main thing was getting the experience.”

On his first offer, Rademeyer said he was clueless about getting finance for his client and walked into a bond originator asking for guidance.

“At varsity they give you the theory you need, but in practice it is very difficult, but I knew what I wanted to do so I stuck to it.”

Eight months later Rademeyer was named the province’s real estate rookie of the year. In 2006, he scooped the top agent in the Eastern Cape award for most commission claimed and most units sold by an agent.

In 2010, when the recession knocked the property market, he scooped the coveted Property Professional of the Year award, outperforming 15 other finalists based in Johannesburg and Cape Town. Competing as the only agent from the Eastern Cape, he succeeded in beating 30000 registered SA estate agents.

Rademeyer said he hoped to expand his business and grow it nationally, but said the head office would remain in Port Elizabeth with him at the helm.


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